Rosenfeld: Redesign must die
07May08
Having been through a number of university website ‘redesigns’ Rosenfeld’s presentation hit a nerve with me. The complexity of both the university website and the organisational structure and politics of the university itself make the grand redesign a hopeless task that is doomed to fail. The ‘project’ mentality that goes along with such redesigns makes matter worse. The website is not a project, it’s an ongoing part of your organisation that requires constant fine-tuning rather than a cumbersome and political overhaul every two years. I’ll quit the rant and go straight to Rosenfeld. Enjoy.
(I’m also a little jealous that Illinois got Rosenfeld to talk to their web people).
Filed under: design, strategy |
Tags: highered, redesign, university

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