I’ve been a little quiet lately. One reason for this is that I have started a full time job where I actually have an office to go to five days a week. Aside from the rude shock of working full time after not doing so since my son was born 5 years ago, I am enjoying it immensely. I have moved into a new environment, that of local government. I am learning a lot about the structural design of Council websites. I’ve done a bit of poking around, looking at what people are doing. Generally the structure of the sites is ok but there is plenty of scope for improvement. In general they lack a strong user focus. They have not taken their IA far enough. So, even though I am not actually employed as an IA (specialist IAs are a bit of a luxury in the country), I am excited about the possibilities.
A large amount of my IA work has been done in the higher education sector. I have worked on sites with wildly different audiences and purposes but in terms of the overall goals and culture of the institution, the affect they have on the site has been roughly similar. Over the years I have developed a keen knowledge of the politics of universities, the history of their websites and how both of these things affect the sites. Generally when you are designing or even just maintaining a site structure you have to wrestle with these things daily. There is pressure to prioritise the material of influential groups. There are people who think the web is there to showcase their work, rather than as an extension of their work. There are people who insist that org chart = site structure. Of course, these problems also exist in the local government environment.
Problems like this seem to stem from people’s conception of information, their relationship to it and how they make sense of it. Most successful site structures work because they categorise and organise information according to how the audience makes sense of that information. The paths to the information, the context in which pieces of information operate combined with things like usable, predictable interfaces make a site easier (or harder depending on how well it’s done) to use. The problem seems to be with people being unable to step outside their own conception of the information and how it all fits together and into someone else’s shoes. Doing IA involves a lot of this: put all the information in a big bucket, pretend you are someone else, arrange it all in a way that makes sense. It’s the being-someone-else bit with which most people have difficulty.
Generally most Council sites I have looked at fail to get totally into the shoes of the audience. A lot of them are part way there but they still tend to organise their information according to the structure of the Council to some extent.
Councils also seem to struggle with the diversity of audiences and depth of information they require. A broad audience / deep information site is very difficult to get right. Often you have to break it up into smaller pieces and concentrate on those, even creating a set of sites rather than one big monolith. Having said that, the punter usually looks at the web presence of an organisation as one big monolith so there has to be some kind of big picture view from within the organisation. Those who are deep in the content, the content specialists, the policy makers etc, are never well-placed to see this big picture. They are very good at knowing their material very well, they’re not that good at seeing where it sits in terms of the rest of the information output of the organisation, nor how the audience interprets it. They sometimes forget that people come to websites for basic information; everyday, normal information - not deep, strategic or heavily-documented information. They usually want an answer to a question. Quickly.
So, my first challenge, once I get my head around how a Council works from the inside, is to step back outside, look at all our information and see if it makes sense for the average punter.
Filed under: council, information architecture | 4 Comments
Tags: design, ia, structure
iTunes U launches in Australia
Six Australian universities and one in New Zealand are poised to start distributing lectures through an Australian version of iTunes U:
The participants that will offer their teaching and research free for download on iPods are Griffith University, Swinburne University of Technology, the Australian National University, the University of Melbourne, the University of NSW, the University of Western Australia and Otago University.

Filed under: australia, higheredweb, podcasting, video | 1 Comment
Tags: audio, australian highered, itunes, lectures, podcasts, video
CASE Web Awards
Although it’s not up on their website as yet, winners of the CASE Circle of Excellence awards have been named. See the results of the web section and read comments from the judges at mStonerblog.
Filed under: awards, higheredweb | 0 Comments
Tags: awards, case, higheredweb
Webmonkey returns
Webmonkey has been home to one of the most referenced information architecture tutorials ever so it was with some happiness that I found out it is back online with a visual spruce up and more collaborative.
Highly recommended.
Filed under: design, information architecture, learning | 0 Comments
Tags: ia tutorials design coding
Get your ego off your site
When I did my first IA of a big university website, one of the largest hurdles was trying to convince people that the information they were responsible for providing should not always go on their department website. This was most pertinent when applied to information for prospective students. Future students are not familiar with the university, often they find the terminology intimidating or just plain foreign. They have lots of questions but they do not know where to direct them. They want answers, fast. It was not always easy to convince people that their information was better-placed on a central site. It didn’t make sense to force them fo figure out who was responsible for what, because chances are they wouldn’t bother.
That was in 2002.
Today I find the same battles are still raging. I (and countless others) have written before about the need to separate site structure from organisation structure. The structure of an organisation should not be the primary key when trying to organise your information into groups that make logical sense. Your audience needs to use your website. Your audience doesn’t understand or even care about the structure of your organisation or how it ‘works’. They want information to enable them to complete certain processes or tasks. They want access to applications that will enable them to complete these processes and tasks. Sometimes different parts of a university look after information related to the same process or task. Separating this information does not do your audience any favours and will no doubt annoy them immensely. Arranging information according to who owns it or looks after it then seems absolutely ludicrous.
Well, it seems ludicrous to me but not to some. Of course, if YOU make sense of the information output of your organisation by who looks after which bit, arranging your website accordingly makes complete sense. Unfortunately that’s not how most of your audience makes sense of your information.
I’ve often wondered why some people can’t seem to see the bleeding obvious in this case, because if you spend two minutes thinking about it, it IS bleedingly obvious.
So why do they do it? Why do they fight tooth and nail to keep information in some place where it will never be found?
One big reason: ego. Websites have always had that wonderful ability to appear to be an extension of an individual or an organisation in an almost anthropomorphic manner. I’ve said it a million times and one more time won’t hurt: to the audience a website is not just an extension, it IS the organistion or the individual.
If you work on websites this is a pretty scary thought. Your work is incredibly public and is directly related back to you. If you’ve ever received some ‘feedback’ after you’ve sent a new site live or you’ve re-modelled or made-over an existing site you’ll know all about this. This feedback can get very personal and quite irrational. You learn to disassociate yourself from the site because you have to. You can care deeply about how it works and how it is progressing but you have to learn to turn this off sometimes. You need to be able to separate the constructive and deserved criticism from the personal and sometimes almost visceral reactions. You need to care about your site to make it better but not care so much that it becomes something that you would defend with your life, beyond what others would consider rational.
Those who find it difficult to see the needs of the audience and needs of the site as a whole are struggling to separate the site from themselves. The site is an extension of themselves and an indication of their hard work. If you try to convince them to move information or functionality to a part of the site that better suits the audience they take it as an attack on their department and themselves. It must be pretty painful to live like this.
Such an attitude is really a hindrance to creating a site that is user-friendly. If you can’t separate the site from yourself, and it is, as Auden says, an “extension of (your) powers to charm”, you don’t have much chance of seeing the site from the eyes of your users.
There are ways of managing this and managing, or manipulating, is very important in a devolved web environment like that presented to you in a university. But I’ll save that for later. This post is already over 700 words long, after all. Far too long for the web…
Filed under: information architecture | 2 Comments
Tags: ia university higheredweb
Yesterday I was watching Twitter and:
You’ll need more than bribes I thought. For several years I blogged at the University of Sydney. I was also involved in providing a blogging platform for staff. Later I moderated the student blog. In all cases I was disappointed by the lack of actual blogging.
So what’s the problem?
The idea of a blog always sparks up great enthusiasm in people, especially managers. A couple of years ago it was seen as an easy way to make your organisation seem abreast of the times.
“We need to do something about our website, make it a little more sexy, or something”
“We could do a blog”
“Hey yeah, that’s a great idea, we’ll get the web people to set one up tomorrow!”
(Unfortunately they discovered that technically it’s easy to set up a blog, making people write is hard).
Then there was the phase that saw it as a solution for staff communication (soon overtaken by wikis).
“We need to make sure everyone is getting the right information. I think staff need to share information a bit more. Make sure everyone has everything documented”
‘Yeah, we could do a blog”
“Great idea. Let’s get the techies to set one up tomorrow”.
(Unfortunately they discovered that people don’t really like documenting processes and giving them a blog to do it on isn’t going to make them do it).
Then there was the blog-as-humaniser. CIOs were given blogs to make them more ‘human’. Or something.
“Hey, the CIO wants a blog. He reckons it’s important that everyone sees him as a human and approachable.”
“Great. I’ll set one up tomorrow”
(Unfortunately they discovered the CIO had no time to blog, nor could he write).
Some success
There are two settings where I have seen blog success in an organisation:
1. The university-run student blog
There is one big reason why such a blog works: money. Students are paid to write. It doesn’t guarantee a spectacular blog but it does ensure that posts are going to be relatively constant. The blog will thrive with skilful moderation and management. I saw one particularly good case of this at Sydney (and no, it wasn’t me!) Like all employees, student bloggers need management, they need coaxing, they need positive feedback and sometimes, hand-holding.
2. The enthusiast blog
This blog is essentially the child of one or two people who take it upon themselves to write it. Typically they like sharing information, they are excited and passionate about their topic and they can write. They are committed enough to write often and they don’t mind going the extra mile to moderate comments, seek out similar blogs and promote their own. They comment on other blogs, they respond to comments on their own blog. They keep abreast of their field and they feel it is their job to keep others up to speed, whether it is written into their job description or not. This is a critical point: there will be very few job descriptions (in a university setting) that include blogging. And with no requirement to do it, why would someone devote so much of what is essentially their own time to writing a blog for work?
And finally
The number of people who blog in general (and I mean serious, effective blogging of a high standard) is very low. A good blog requires enthusiasm, skill, commitment and knowledge. Despite what some will have you believe, not everyone can do it. Transpose this then to the work environment and trying to impose a blogging regime is doomed to fail. Unless there is already a culture of blogging that respects the place of blogs and takes them seriously it is very hard to convince people of their worth. This doesn’t mean there is no place for blogs in the workplace, there most definitely is. Just don’t be surprised when only a small percentage of people read the blog(s) and an even smaller percentage want to write, do it well and do it often. Value the ones that do it well, know your limits and don’t be defeated by the tens of abandoned blogs set up because someone thought it was a good idea.
Filed under: blogging, higheredweb | 8 Comments
Tags: blogging, highered, university
Rosenfeld: Redesign must die
Having been through a number of university website ‘redesigns’ Rosenfeld’s presentation hit a nerve with me. The complexity of both the university website and the organisational structure and politics of the university itself make the grand redesign a hopeless task that is doomed to fail. The ‘project’ mentality that goes along with such redesigns makes matter worse. The website is not a project, it’s an ongoing part of your organisation that requires constant fine-tuning rather than a cumbersome and political overhaul every two years. I’ll quit the rant and go straight to Rosenfeld. Enjoy.
(I’m also a little jealous that Illinois got Rosenfeld to talk to their web people).
Filed under: design, strategy | 0 Comments
Tags: highered, redesign, university
Bad things happen
I was working in a CMS yesterday, using a browser, and I got this error message:
I am not sure what I think of it. At first I thought it was pretty silly, it seemed to be treating me like an idiot, talking down to me like some techies and Helpdeskers have in the past. It seemed to epitomise that attitude that accuses users when things go wrong with machines: “what did YOU DO to IT?” Once you’ve worked around computers for long enough you will know that sometimes there seems to be no obvious answer for errors, otherwise there would be no need for the millions of troubleshooting forums on the web. Taking out your frustration on a user is not really going to solve the problem and is one reason why many novices are cautious and scared around computers, often feeling they are going to break them. (Not without an axe is always my answer).
Another reason it annoyed was the fact that I didn’t know what I had done to cause the error. The screen was indicating that my cursor had selected only one line of a bullet-list. As far as I could tell, there was no error.
Perhaps what irked me most was the anthropomorphic nature of the message, a style that is outdated and pretty geeky. Things like Flickr don’t have the ‘page’ talk to me, they just give me a gentle prod in the right direction. This message seemed not only overly geeky and condescending while trying to be human and cool, it didn’t give me any more knowledge about what had happened and how I could stop it in the future, especially since the selected text on my screen backed up what I thought I did.
And then again, maybe I spend way too long thinking about error messages. Yes. Life, get one. Ahem.
PS Flickr now does video. Well, I’m excited.
Filed under: ux | 0 Comments
Tags: cms, errors, flickr, ux
Usability presentation
Last week I gave a brief presentation on usability. It was meant to be a quick introduction to the concept of usability and to provide tips on how websites maintained in a devolved environment, where content authors are not always web professionals, can be improved through small usability improvements. I have been asked for some accompanying resources so here are the slides and following, a brief list of introductory usability resources.
Usability
- Usability 101
- useit.com
- Usability.gov
- Australian Government Information Management Office: web publishing guide
- Usability book of knowledge
Accessibility
- Introduction to web accessibility
- Web Content Accessibility Guidelines
- World Wide Web Access: Disability Discrimination Act Advisory Notes (HREOC)
Higher Ed
Book
- Don’t make me think!
Steve Krug
Good, entry-level book
Filed under: presentations, usability | 2 Comments
Tags: accessibility, usability
Recent Entries
- The architecture of Council websites: my introduction
- iTunes U launches in Australia
- CASE Web Awards
- Webmonkey returns
- Get your ego off your site
- Pushing it uphill in the wind: staff blogging
- Rosenfeld: Redesign must die
- CMS wrangling: navigation paths v site structure
- Bad things happen
- Usability presentation
- Design patterns galore
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